{"id":452,"date":"2025-05-19T14:45:08","date_gmt":"2025-05-19T14:45:08","guid":{"rendered":"http:\/\/livelovebuffalo.com\/?p=452"},"modified":"2025-06-19T14:06:25","modified_gmt":"2025-06-19T14:06:25","slug":"the-complete-real-estate-marketing-calendar-holiday-guide","status":"publish","type":"post","link":"http:\/\/livelovebuffalo.com\/index.php\/2025\/05\/19\/the-complete-real-estate-marketing-calendar-holiday-guide\/","title":{"rendered":"The Complete Real Estate Marketing Calendar & Holiday Guide"},"content":{"rendered":"
Hitting your annual goals starts with a clear, month-by-month marketing roadmap. That said, I created a real estate marketing calendar outlining one strategic theme each month and key holidays to highlight so you stay on track. Lean on these monthly themes to stay organized, keep your audience hooked, and let your brand shine.<\/p>\n
To kick off the year, focus on your email marketing. Email marketing is a highly cost-effective approach that yields the greatest return on your investment of time and resources. Before generating new leads, warm up the ones you already have in your real estate customer relationship management (CRM)<\/a> system.<\/p>\n \t\t \t\t \t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n Now that you\u2019ve freshened up your CRM and your email engine is humming, it\u2019s time to branch out into social, specifically Facebook and Instagram, to meet prospects where they scroll. <\/p>\n \t\t \t\t \t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n Want to make your life easier? <\/strong>Agent Crate is a library of social media posts, landing pages, and instant downloads that align perfectly with February\u2019s push to boost Facebook and Instagram engagement. With thousands of on-brand templates and a members-only dashboard, you\u2019ll never run out of fresh content ideas.<\/p>\n Spring is officially in the air, and open house season is heating up! Now is the time to invest in your marketing and branding around each event. <\/p>\n \t\t \t\t \t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n The busy season is ramping up, so now\u2019s the time to rev up your referral marketing engine. After all, referrals are often an agent\u2019s top lead source.<\/p>\n \t\t \t\t \t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n May is all about broadening your print presence and keeping your real estate branding<\/a> top of mind.<\/p>\n \t\t \t\t \t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n Prune stale contacts, update your SMS lists, and weave genuine client testimonials into your drip campaigns for maximum impact. And, if your current CRM feels clunky or you\u2019ve barely used it this year, explore a platform you actually enjoy.<\/p>\n \t\t \t\t \t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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February: Boost Facebook & Instagram engagement<\/h2>\n
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March: Kickstart your spring open-house campaigns<\/h2>\n
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April: Supercharge your referral marketing<\/h2>\n
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May: Reinforce your print marketing & branding<\/h2>\n
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June: Optimize CRM workflows and prospecting<\/h2>\n
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